Currently in-house as the founding creative director for Sincerely Yours, the first teen skincare brand to launch in Sephora. I joined the brand pre-launch in October 2024 as a consultant to build out the visual identity and core packaging design. Aside from the foundational wordmark (created by an agency), I have visually built the brand from the ground up as I am the first and only full time creative human on the team ︎
I specialize in creative direction, art direction, crafting visual narratives for product launches and campaigns, soup to nuts visual production, graphic design (digital + print across social, growth, PR, packaging and retail), and high level project management. Since 2018, I’ve successfully helped design and launch 20+ products for brands. Prior to receiving my graphic design degree, I studied film photography which set the tone for my art direction lens—providing a multidisciplinary creative experience when working and collaborating with me.
What creatively energizes me? Staying curious, taking a human-first approach, finding inspiration in unlikely places, and always bringing a playful lens into my work. I’m a creative person for a reason! Dare I say breaking traditional design rules is something I strive for? The art of fun must never be lost ︎
Formerly senior art director at Ritual (2022-2025) and founding designer and art director at Youth To The People (2018-2022). You can learn more about my career experience here.
Email: kimmietorgerson@gmail.com
CREATIVE CAPABILITIES: IN-HOUSE + FREELANCE
Visual Identity
Creative Direction
Art Direction
On-Set Direction
Campaign Development
Low Fi Photo + Video
Design Direction
Graphic Design
Packaging Design
Social Media Content
Experiential Design
Retail Design
Behind the scenes vibes: exploring the outdoors with my family, touching grass, taking photos of moss or palm trees, my dog Finn, and being on-set watching visions come to life in real time.
In my spare time, I design wedding collateral for my work in progress brand, Sediunion.
