Ritual—HyaCera Launch Campaign: Fiiiiiiiine Lines, 2023
Campaign concept and art direction for the launch of HyaCera—Ritual’s first skin health supplement for daily skin hydration. I worked closely with creative leadership and the copywriter to develop a campaign that amplified pro-aging.
Photography and video assets are used across organic and paid social, ads, collateral, PR, e-mail, Ritual.com and events. Check out the PDP.
Responsibilities from the briefing stage to the launch of the product included: creative strategy, campaign concept, photo + video art direction, casting, pre-production briefs and shot lists, on-set direction, image selects, retouching direction and approvals, graphic design, and event strategy + design.
Responsibilities from the briefing stage to the launch of the product included: creative strategy, campaign concept, photo + video art direction, casting, pre-production briefs and shot lists, on-set direction, image selects, retouching direction and approvals, graphic design, and event strategy + design.
Graphic design for a 2-sided, accordian fold print piece of educational collateral. Included in the customer’s first month or order of a HyaCera subscription.
VP Creative: Fiel Valdez
Concept + Creative Direction: Tricia Desjardins
Concept + Art Direction: Kimmie Torgerson
Graphic design: Kimmie Torgerson
Talent Photography: Brooke Nipar
Talent Set Design: Dureen Truong
Videography: Alex Kim Kenealy
Product still life photography: Toby Pederson
Product still life prop stylist: Shelby Kay
Retouching: Randy Rosario
Wardobe Stylist: Sarah Kinsumba
Skin + Hair: Diane da Silva + Nikki Providence
Concept + copy + tone: Jane Helpern + Eliza Wallace
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