Kimmie Torgerson

Ritual—In the Wild Series

Ritual in the wild reflects people’s lives—the rawness, the on-the-move lifestyle, the imperfectness that happens outside of consumer’s routines. Visuals within this world hit the playful + left of center side of Ritual’s brand identity. These visuals serve as fun, bright reminders to “take your vitamins.”

Images and videos are used across organic and paid social, ads, e-mail, and events.

Responsibilities: series concept, creative strategy, art direction, casting, pre-production briefs and shot lists, on-set direction, image selects, retouching direction and approvals, and graphic design